Why the Hive?
Many of my pals have asked why did I name my company “Color Hive”? I had plenty of other ideas, but why did this one make me resonate like a tuning fork?
What makes you unique? How do you stand out in the marketplace? Not sure yet? Don’t worry – we’ll help you figure it out.
What are your customers’ underlying needs, wants, pains, and goals? How do you, your product, or your service help your customers?
Just imagine it now… You = apple blossom. Your target market = honey bees. How can we make you irresistible to those who need you?
We are a small-but-surprisingly-sharp marketing firm. We work with companies whose previous marketing initiatives were ho hum and falling flat. We combine insightful marketing strategies, imaginative designs, and electrically-charged copy writing in ways that make our clients stand out from a swarm of competitors.
We develop and design captivating content. We help clients with the messages, words, and visuals that capture eyeballs, engage minds, and win hearts.
Carrie has been leading creative teams since Y2K (remember that old term?). Believe it or not, she did not have even one cup of coffee until she was 36 years old. Now she is a morning coffee fiend.
By the way, did you know bees also like the buzz they get from plants that contain caffeine? A little dose improves their memory – check out the research.
When you work with Color Hive, you will drink as much coffee as you like whilst working directly with Carrie and her team of trusty designers, writers, illustrators, photographers, videographers, and innovative thinkers.
Carrie and the team will help you think through all the possibilities, generate ingenious ideas, and implement smart tactics to make the right people (customers, funders, shareholders, fans, friends, followers, media folks, employees, industry leaders…) fly straight to your door.
Marketing isn’t just a few activities - it’s everything you do! We take a holistic approach to developing, designing and implementing marketing programs that connect you with the people who need you.
Business strategy + art direction + design = creative direction. Since our primary goal is to add to our client’s bottom line, we are hell bent on making sure the work we create works for your business.
Here’s where ideas come to life - graphic design, illustration, video, animation. Our designers dream about color theory. They eat Alpha Bits cereal for breakfast, so they can ponder the typography.
CONTENT IS QUEEN! Why bother with pretty designs if the actual words are dull as old, dry toast? We’ll help you write and edit your copy, so it pulls in your target audience like mosquitos to a barbecue.
Print and web design are different beasts. After information architecture, user experience, and interface design, we’ll hand off specs, site diagrams, wireframes, and Photoshop comps to trusted developers.
Many of my pals have asked why did I name my company “Color Hive”? I had plenty of other ideas, but why did this one make me resonate like a tuning fork?
If you asked “How did Color Hive come to be?” I might say something like this…
I had a middle life crisis.
"Carrie is a true creative pro! We’ve pitched her some wild ideas, and she’s not only helped us navigate the process of making our dreams reality, but she’s pushed us to the next level to make them truly great.”
Anna Daly Kauffman, University of Michigan Division of General Pediatrics