Why the Hive?

Many of my pals have asked why did I name my company “Color Hive”? I had plenty of other ideas, but why did this one make me resonate like a tuning fork?

COLOR – for me, color is one of the best parts of being alive on our planet. Cerulean blue, burnt sienna, new oak leaf green.  The sprouts on the forest floor in springtime. The parrot fish staring at me as I snorkel next to her in Belize. Ah, color. I’ll let Georgia O’Keefe explain further. She said, “I found I could say things with colors and shapes that I couldn’t say any other way – things I had no words for.”

HIVE – Charles Darwin said, “The honeycomb is absolutely perfect in economizing labor and wax.” The hexagon works perfectly for bees – they know that this six-sided shape holds the most honey and uses the least amount of wax. The shape sings to me too – I love that bees work so hard as such a cohesive group in their buzzing hives. And did I ever mention that I studied chemistry in college? For those of you who have struggled through organic chemistry, you know that the benzene ring is represented as a hexagon, and it’s darn important to the world.